Horror Poster Analysis

Horror Poster Analysis

Horror Trailer: My Team

From looking at the skills each individual of my team has it is clear that together we have everything needed to make a successful horror trailer in terms of advertisement of our trailer, the filming of our trailer and editing our trailer. In addition to this we have Saima who can act and Zahra and myself who can create make up looks to make our trailer look more professional. Moreover, Gavin will be extremely helpful in researching other trailers to ensure ours is on the same level as those you see on TV.

Horror: Killer Research

The Male Gaze: Laura Mulvey

The media concept 'The Male Gaze' was created by Laura Mulvey in 1975 as she believes that audiences are forced to see through the eyes of a heterosexual male. This idea implies that directors sexualise women for the enjoyment of the male audience. This is due to the fact that camera shots linger  on the female body for the pleasure of men. This objectifies women as females are made to be seen as if they are there simply to arouse males which in turn decreases a women's sense of equality as she begins to feel subordinate to men.

Laura Mulvey

Examples of The Male Gaze

Feminists view The Male Gaze Theory in one of three ways:

1. How men look at women
2. How women look at themselves
3. How other women look at women

However, after viewing the two videos above it could be argued that it is unfair to criticise men for staring at women's bodies because the camera purposefully lingers over  body parts and make them become sexualised. Although, because the bodies of these women are being admired by the men in the videos is could make ordinary women who are viewing the videos feel as if they are not good enough because they do not have the same body. This makes us question whether it is in fact a 'male' gaze. 

Moreover, it is important to questioned the idea that some women enjoy being looked at which would in turn be a criticism of the theory, for example women in beauty pageants.

It could also be argued that it is acceptable to look at women but gazing is inappropriate. This is because gazing signifies a relationship of psychological power and the individual gazing could be viewed as being superior to the 'object' of the gaze.

Furthermore, we must question whether gender roles have been created by the media as the 'Male Gaze' is implemented in everyday life, in terms of perfume ads and music videos.

Proving the 'Male Gaze' theory in Horror trailers:

Carrie Trailer (2013)

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 Jennifer's Body (2009)

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Men and Women: Categorising Facial Expressions

Marjorie Ferguson (1980) identified four types of facial expressions on the cover photos of British women’s magazines:

Chocolate Box

                                    

Chocolate Box: half or full-smile, lips together or slightly parted, teeth barely visible, full or three-quarter face to camera.

Projected mood: blandly pleasing, warm bath warmth, where uniformity of features in their smooth perfection is devoid of uniqueness or of individuality.

Invitational

Invitational: emphasis on the eyes, mouth shut or with only a hint of a smile, head to one side or looking back to camera. 

Projected mood: suggestive of mischief or mystery, the hint of contact potential rather than sexual promise, the cover equivalent of advertising’s soft sell.

Super-smiler: full face, wide open toothy smile, head thrust forward or chin thrown back, hair often wind-blown.

Projected mood: aggressive, ‘look-at-me’ demanding, the hard sell, ‘big come-on’ approach.


                                   
Romantic or Sexual: a fourth and more general classification devised to include male and female ‘two-somes’; or the dreamy, heavy-lidded, unsmiling big-heads, or the overtly sensual or sexual. 
Projected moods: possible ‘available’ and definitely ‘available’.


Studying women's facial expressions has made it clear to me the different categories that particular facial expressions can fall into and also how a facial expression can change the entire meaning of an image. For example, if the model on the cover of the magazine showing a Super-Smiler was not smiling so boldly, it would take away the fun from the magazine and make it seem as if the magazine was more serious which could make some people question whether they want to purchase the magazine or not. This is important as when I create the poster for my horror film I want to get the meaning of the image to come across in a way that makes an audience want to look at it longer because its interesting.






In a study of advertisements in women’s magazines, Trevor Millum came up with various other categories for women's facial expressions:


1. Soft/introverted: eyes often shut or half-closed, the mouth slightly open/pouting, rarely smiling; an inward-looking trance-like reverie, removed from earthly things.
2. Cool/level: indifferent, self-sufficient, arrogant, slightly insolent, haughty, aloof, confident, reserved; wide eyes, full lips straight or slightly parted, and obtrusive hair, often blonde. The eyes usually look the reader in the eye, as perhaps the woman regards herself in the mirror.
3. Seductive: similar to the cool/level look in many respects - the eyes are less wide, perhaps shaded, the expression is less reserved but still self-sufficient and confident; milder versions may include a slight smile.
4. Narcissistic: similarities to the cool/level and soft/introverted looks, rather closer to the latter: a satisfied smile, closed or half-closed eyes, self-enclosed, oblivious, content - ‘activity directed inward’.
5. Carefree: nymphlike, active, healthy, gay, vibrant, outdoor girl; long unrestrained outward-flowing hair, more outward-going than the above, often smiling or grinning.
6. Kittenlike: coy, naïve (perhaps in a deliberate, studied way), a friendlier and more girlish version of the cool/level look, sometimes almost twee.
7. Maternal: motherly, matronly, mature, wise, experienced and kind, carrying a sort of authority; shorter hair, slight smile and gentle eyes - mouth may sometimes be stern, but eyes twinkle.
8. Practical: concentrating, engaged on the business in hand, mouth closed, eyes object-directed, sometimes a slight frown; hair often short or tied back.
9. Comic: deliberately ridiculous, exaggerated, acting the fool, pulling faces for the benefit of a real or imaginary audience, sometimes close to a sort of archness.
10. Catalogue: a neutral look as of a dummy, artificial, waxlike; features may be in any position, but most likely to be with eyes open wide and a smile, but the look remains vacant and empty; personality has been removed. 


In addition to this Trevor Millum also came up with 5 facial expressions for men which could be viewed as being very similar to his facial categories for women:


'Catalouge', in the catalouge look the model will always look artificial and wax like. The features can be any position when using this look be more or less all the time the model will have eyes open wide and a smile. The looks remain vacant and empty with personality removed.









'Comic' The comic look is always deliberately ridiculous, the model will be pulling silly faces/ acting the fool. and the image is always exaggerated.













'Practical' the model will have a concentrating look on her face. Engaged in business, the majority of the time the mouth of the model will be closed. Eyes object directed, sometimes a slight frown is used. And hair often tied back or in a short style.











'Seductive' The seductive look is also similar to the cool/level look in many respects - the eyes are less wide, perhaps shaded, the expression is less reserved but still self-sufficient and confident; milder versions may include a slight smile.









'Carefree'  Is normally active, healthy, vibrant, outdoorsy, often smiling or grinning.





Studying male facial expressions has given me the same insight as studying females facial expressions. However, I think unless it is seductive, practical or catalogue the picture must be chosen carefully otherwise it could look comical.

Deconstruction of a Horror Trailer

Looking at the structure of Horror trailers


Paranormal Activity 4

Begins with the sound of crickets which suggests a normality and also a location with a date which creates a fear as there is a sense of 'realness' to the story. The fact that the first shot is during the night from the angle of a security camera suggests that the characters in this film do not feel safe in their own home.

The trailer continues with showing an image of the entrance to the house during the night which further empathises the feeling of being unsafe. There is also a time in the bottom right hand corner which shows the audience that this is being shot as if it is from another security camera. The muffled sound from the camera recording the entrance hall suggests that it is being tampered with, this is further reinforced by a character saying 'Katie' as if 'Katie' is unexpected. 'Katie' then throws the other female character who is holding the child into the wall implying that this woman is sub-human and has the ability to do damage without hassle. The fact that Katie takes the child away and 'Katie and Hunter's whereabouts remained unknown' shows that Katie did in fact come to take Hunter from his home and is not planning on returning him to his family.

The trailer continues with 'until now' suggesting to the audience that Katie and Hunter have been found. It then shows a close up shot of a blonde girl laying on a bed, inferring that she is a main protagonist in the story. The young girl is always shown as if she is being recorded by her laptop, further empathising the idea of home video recording. The police sirens, flashing lights and the blonde girl running towards a window to see what is going on is suggestive of the idea that bad things do not normally happen there, making her fear heighten.

'That's the new neighbours house' when referring to the home where the police is situated infers that the problem started when they moved into town, this reminds the audience of Katie and Hunter from the first sequence and make them question whether it could be them. The young blonde girls family is then continued to be filmed by the blonde girls handheld camera, again giving the trailer a sense of 'realness' which empathises the horror, as it is suggestive of the fact that it could happen to anyone. 

The close ups of the blonde girl from her 'laptop' create fear for the audience as we are not sure what is happening as all we can see are her facial reactions. The unknowing creates the most fear as the audience is constantly looking behind the girl to try and see if they can see anyone approaching her. The fact that the girl calls out for 'mum' gives her a sense of vulnerability and makes the audience sympathise with her.

Shaking lights and closing doors all create terror and is also something that I believe would be reasonably easy to recreate for my own horror trailer.

'I don't think it was an accident' and 'It's really weird' further empathise the idea of a supernatural being that is situated in their home.

The trailer ends with the young girl and her boyfriend trying to figure out what is happening to her little brother and their new neighbour, however it is not until the end of the trailer that we see the real destruction this supernatural being is capable of. However, although we do not see the outcome for the blonde girl, from the screaming and shots of Katie coming towards her we can tell that it doesn't end well. This ending creates interest and makes the audience want to see the film.

From this trailer I have learnt that there are 3 stages of a trailer:
1) Shows the protagonist before anything abnormal/terrifying happens.
2) Shows that all is not what it seems and that the protagonist realises something is wrong.
3) The protagonist is proved that she was right and nothing is okay.