Who are trailers aimed at and why?

In class we looked at three different trailers. We analysed who the target audiences for the trailers are and why this was. We also looked at what features would appeal to the target audience. 




The first trailer we looked at was 'Frozen'.

The target audience for this particular film would be families. This is because it is an animated film created by Disney. The bright, bold colours suggest that this film is child friendly and will not deal with frightening issues. I believe this trailer would provide children with a sense of escapism as it is far from reality. 

The second trailer we looked at was 'The Wolf of Wall Street'
I believe the target audience for this trailer would be 15+ males and females because of the fact that this trailer looks at an individual's journey to becoming wealthy and owning their own business. I believe this film, like Frozen, gives its viewers a sense of escapism as for most people, this is far from reality.