Below is an analysed sheet for the trailer of The Call. This shows structural conventions to analyse whether or not a trailer follows a specific pattern.
After researching the trailer for The Call I found that there is a specific structure a trailer follows four main issues:
- The opening
- The build up
- The problem
- Events
By following this structure marketers are able to create a trailer that allows the audience to know the plot line for the story, in a visually interesting way, without giving away the ending to the film. The trailer must captivate the audience to make the audience want to go and see the film.
In my opinion I do believe this trailer structure works as after viewing it I went to watch the film at the cinema.
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